Community rules

■ The rules

1. 01

   No deal talk

   No valuations, terms, allocations, round mechanics, commitments or intro requests. Signals is not a fundraising channel and nothing posted here is an offer or a solicitation.

   Not allowed: "We're raising at a 12 Cr pre — who wants allocation?"

2. 02

   Post opportunities, not opinions

   A thread should name a specific innovation opening, market shift or execution problem a founder can act on this month.

   Allowed: "Compliance reporting for mid-market NBFCs is still manual. Here's what a wedge looks like."

3. 03

   Show the reasoning

   Give the why behind the advice. Conclusions without reasoning cannot be argued with, and arguing is the point.

   Not useful: "Raise prices." Useful: "Your churn is under 2% — price is not the constraint, positioning is."

4. 04

   Be specific, stay kind

   Critique the plan, never the person. Direct is welcome. Contempt is not.

   Not allowed: personal attacks, firm bashing, or dismissing a founder's background.

5. 05

   Nothing confidential

   Do not post another company's private data, cap tables, decks, or anything under NDA — yours or someone else's.

   If you would not say it on a recorded call, do not post it.

6. 06

   Disclose your interest

   If you have a position, a mandate, or a commercial relationship with something you are recommending, say so in the post.

   Allowed: "Disclosure: I'm on the board of a company in this category."

7. 07

   Everything is reviewed

   Every thread and reply is held until a Zurvek admin approves it. Rejected posts carry a written reason and can be appealed once.

   Expect a delay between posting and publication. That is by design.

■ Posting templates

Pick one in the composer and it fills the body for you. Templates are the fastest way to write a post that passes review.

**The opening**
What is structurally unserved right now, and why it stayed unserved until recently.

**Why now**
The change (regulation, cost curve, behaviour, infrastructure) that made this viable in the last 18 months.

**What a wedge looks like**
The narrowest first product that would prove the thesis.

**How you'd know it's wrong**
The signal that would kill this within two quarters.

**What changed**

**What has not changed yet (and is the real bottleneck)**

**What founders usually get wrong about the timing here**

**What I'd want to see in a deck addressing this**

**The pattern**

**Why it feels right and still fails**

**The alternative motion**

**First measurable proof it is working**

**Context** (one line on what we build and for whom)

**The decision in front of us**

**What we have already tried**

**The specific question**

No fundraising context needed — keep it to execution.

**Where this applies to us**

**What we tried and what happened**

**The part I still don't understand**

**Short answer**

**The reasoning**

**What I'd do first this week**

**What would change my answer**